Privacy Policy

Date effective: January 13, 2015

This Privacy Policy describes our practices related to the use, storage and disclosure of information we collect from or about you through your use of bedeltabedifferent.com and its related App. Delta reserves the right to modify this Privacy Policy at any time and without prior notice. We will post any changes on bedeltabedifferent.com so please check regularly for the most recent version of our Privacy Policy. This Privacy Policy is not a contract and does not create any legal rights or obligations.

OUR MOBILE APPLICATION

AUTOMATIC ACCESS AND DATA COLLECTION FROM YOUR DEVICE

We do no collect your name or other personally identifiable information through your use of bedeltabedifferent.com or the mobile app. The App may access certain device information and/or components automatically. This access is only for the purpose of providing the services within the App you choose to use.

A push notification token (not your native manufacturer device ID) will be used to send push notifications to your mobile device.

HOW WE USE INFORMATION ABOUT YOU AND YOUR DEVICE

We collect and use the information about you and your device collected through this App, as well as other information obtained from our website or network and your device, to maintain and provide you with information, to maintain the integrity of our network and address security issues, to investigate or take action regarding violations or suspected violations of law or the bedeltabedifferent.com terms of use, and to improve bedeltabedifferent.com.

Information may also be used for frequency capping, estimating the number of unique users, debugging, or security and fraud detection.

TRACKING PREFERENCES AND OPT-OUT

You may opt-out of all information collection by uninstalling the App. You may use the standard uninstall, application and data management processes available as part of your mobile device or via the removal features provided in your chosen mobile app store or network. Once you have uninstalled the App, all information it stored is deleted, including any preferences you previously set around location permissions and whether you’ve allowed Delta to send you push notifications. Once the App is uninstalled and preferences are deleted, the push notifications stop.

When you use the Be Delta Be Different App, a unique ID (which varies by device manufacturer and operating system) is read from or associated with your device to be used as an anonymous identifier for analytics and performance purposes. We don’t store the ID, or share the ID or other unique information collected or used by the App with third parties, except for service providers such as Google Analytics, whose analytics product generates this ID to track and analyze the performance of our App. We do not use information gathered within the App to serve you targeted advertisements. The “limit ad tracking” or similar advertising-related privacy settings offered by device manufacturers do not change how your device is tracked by Delta.

OUR WEB SITE & OUR MOBILE APPLICATION

WHAT INFORMATION DOES DELTA GATHER AND HOW IS IT USED?

We do no collect your name or other personally identifiable information through your use of bedeltabedifferent.com or the mobile app. We collect information about your visits to our site, such as your Internet service provider, browser type, operating system, pages accessed on our sites and the date and time of access to optimize your user experience and enhance your time spent with us online. We also receive information telling us what site you came to our site from.

HOW DELTA USES COOKIES, TAGS, AND SIMILAR TECHNOLOGIES

COOKIES
Delta uses cookies, tags, and other similar technologies. These technologies allow us to facilitate effective site administration. We use the information we collect to enhance your visit to bedeltabedifferent.com.

Your Internet browser(s) may offer you the option to refuse cookies; however, doing so may affect your use of some portions of Delta’s web services. Please refer to your browser options or other browser instructional materials to learn more about cookie management.

Delta has engaged third party tracking to act on Delta’s behalf to track and analyze your usage of our site through the use of cookies, pixel tags/web beacons, or similar technologies. These third parties collect, and share with us, as we may request, web site usage information about visits to our site and track page usage and paths followed during visits through our site. The information collected on Delta’s behalf by these third parties does not contain your name, address, email address, or any other personally identifiable information. To see further information about cookies on bedeltabedifferent.com and opt out of some as you choose, see the descriptions and links below.

The website at bedeltabedifferent.com, whether accessed on a computer or a mobile device, is not at this time configured to read or respond to “do not track” settings or signals in your browser headings, which vary by browser provider. In lieu of a browser-based opt-out solution, we have identified below certain Digital Advertising Alliance and other approved methods for placement of “opt-out” cookies. Our site is configured to read and honor these opt-out cookies, so long as they are present on your computer. (If you delete all cookies, you will need to reset your opt-out cookies.) Specific instructions on how to do so follow. However, please be aware that Delta does not control these opt-out processes.

When you use the Be Delta Be Different mobile app, a unique ID (which varies by device manufacturer and operating system) is read from or associated with your device to be used as an anonymous identifier for analytics and performance purposes. We don’t store the ID, or share the ID or other unique information collected or used by the app with third parties, except for service providers such as Google Analytics, whose analytics product generates this ID to track and analyze the performance of our app. We do not use information gathered within the app to serve you targeted advertisements. The “limit ad tracking” or similar advertising-related privacy settings offered by device manufacturers do not change how your device is tracked by Delta.

TYPES OF COOKIES AND TAGS ON OUR SITE
Performance or Analytics: Used to anonymously measure site activity to improve visitor experience.

TRACKING PREFERENCES AND OPT OUT
This section provides tools for opting out of tracking on 3rd party networks:

LINKS

This site contains links to other sites. Please be aware that we are not responsible for the content or privacy practices of those sites, and this Privacy Policy does not apply to information collected from you by those sites. We encourage you to read the privacy statements of each site that collects information from you. When you are leaving our site via a link to interact with a site that is not governed by our privacy policy, a new browser window will open.

SHARING WITH SOCIAL MEDIA

You may wish to share information and activities from bedeltabedifferent.com or its App with social media platforms. Activity and data shared to these platforms is covered by the internal privacy policy of each platform.

SECURITY

Information Security is important to Delta. We have established appropriate physical, electronic and managerial safeguards to protect the information we collect in accordance with our Privacy Policy. These safeguards are regularly reviewed to protect against unauthorized access, disclosure and improper use of your information, and to maintain the accuracy and integrity of that data.

CHANGES

This Privacy Policy is current as of the effective date stated on this page. This Privacy Policy may change from time to time. You may visit bedeltabedifferent.com periodically to view the most current copy of our Privacy Policy.

CONTACT US

If you have any questions regarding privacy while using bedeltabedifferent.com or its App, or have questions about our practices, please contact us at BeDeltaBeDiff@delta.com.

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